Kan Curious | When Did Men Stop Wearing Makeup?

Did you know that for most of human history, makeup was not considered the exclusive domain of women? In fact, for thousands of years, men used pigments, powders, and cosmetics to project power, social status, and even proximity to the gods. From Ancient Egypt, where black eyeliner (kohl) served as both a fashion statement and protection against sun glare and eye disease, to the lavish 18th-century royal courts of Europe—where white powder and red lipstick were symbols of uncompromising nobility—the well-groomed, made-up man was the standard, not the exception. So, what happened along the way? When did the "red line" emerge that separated the sexes regarding facial grooming? The great shift began in the late 18th century, a period historians call "The Great Masculine Renunciation." With the rise of the Enlightenment and the Industrial Revolution, new social perceptions began to take root. Men abandoned flamboyant clothing, lace, and makeup in favor of dark, practical suits, aiming to project an image of seriousness, efficiency, and rationality. Makeup, henceforth perceived as artificial and "deceptive," was gradually associated with femininity alone, while masculinity was redefined through restraint and naturalness. During the 19th and 20th centuries, the stigma against male makeup intensified, shaped by political shifts and rigid gender norms. However, in recent decades, we have been witnessing a true renaissance. From rock and pop giants like David Bowie and Prince to Gen Z YouTubers and influencers, gender boundaries are blurring once again. Today, the male grooming industry is worth billions of dollars, bringing a central question back to the stage: Are we returning to an era where self-care is simply a matter of self-expression, regardless of gender? In this "Kaan Curiosity" video, we embark on a journey through time, following the colors that have adorned men's faces throughout history. We will explore the psychological and social processes that caused us to change our minds about what is considered "masculine" and examine whether mascara and concealer are poised to reclaim the male vanity set. Join us for a fascinating look at aesthetics, power, and image.

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