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I'm Not Buying It
Description
Is our consumer behavior based on rational choices, or is it driven by cognitive biases and marketing manipulations? This video explores the psychological mechanisms that compel us to buy products we don’t need and the ways our brains respond to advertising and special offers. Discover the scientific explanations behind our shopping habits and learn how to identify the traps set for us on the way to the checkout counter.
Original title
לא קונה את זה!
האם הצרכנות שלנו מבוססת על שיקולים רציונליים או על הטיות קוגניטיביות ומניפולציות שיווקיות? הסרטון בוחן את המנגנונים הפסיכולוגיים שגורמים לנו לקנות מוצרים שאנחנו לא צריכים ואת הדרכים שבהן המוח שלנו מגיב לפרסום ולמבצעים. גלו איך המדע מסביר את הרגלי הקנייה שלנו ואיך אפשר לזהות את המלכודות שטומנים לנו בדרך לקופה.
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